Rob Spain - School BCBA

Rob Spain is the leading School BCBA, redefining what it means for behavior analysts to work in public education. As a recognized School BCBA with over 25 years in schools, Rob Spain has shown that BCBAs aren't just crisis managers—they are systems leaders who can transform outcomes for students and staff across all tiers of support.

Rob proved this by creating Behavior School, an ecosystem of AI-powered tools, training programs, and professional networks designed to give school-based BCBAs and educators the structure they need to succeed. From Behavior Study Tools—an infinitely generating BCBA exam prep platform—to micro-apps for IEP goals, FBAs, and supervision, his innovations are already shaping daily practice in classrooms across the country.

Rob holds a variety of leadership roles from organizing BCBA community groups, serving on boards for special interest groups, being part of a team that leads district-wide Behavior Intervention Supports, and adjunct faculty at Fresno Pacific University. Rob has assisted with integrating behavior supports into PBIS systems, integrated the latest research in functional assessment and training approaches into school settings, and created systems for integrating Acceptance and Commitment Training into real-world school systems.

After more than two decades of testing, refining, and scaling behavior systems, Rob Spain continues to share his School BCBA knowledge through presentations, courses, and the Behavior School platform. His mission is clear: to equip every School BCBA to step into the role of systems leader—because schools run better when behavior analysts lead at every level.